• choose your hero

    • choose your hero
    • choose your version
    • choose your plan
    • Review
    • 1 choose your hero

    Next
    • choose your hero
    • choose your version
    • choose your plan
    • Review
    • choose your hero
    • choose your version
    • choose your plan
    • Review
    • 2 choose your version

    choose your version

      SPM-1

      Collector’s Edition

      Metallic Finish

      Extra Brush Head In Box

      Light-up Charging Base

      Premium Unboxing Experience

      SPM-1

      Standard Edition

      Matte Finish

      Standard Charging Base

      Standard Unboxing

      extended battery life

      extended battery life

      eVO sense touch control

      eVO sense touch control

      waterproof brush handle

      waterproof brush handle

      4 Intensity levels5 Cleaning Modes

      4 Intensity levels5 Cleaning Modes

      Info Box Image 1

      EVO Sense Touch Controls

      Adjust the intensity levels while you brush with a swipe up or a swipe down. Customize your routine!

      Info Box Image 2

      Smart Fade Bristles

      Take out the guesswork! When the blue bristles fade after 90 days, it means it’s time for a new brush head.

      as seen on:

      Seen Image 1 Seen Image 2 Seen Image 3 Seen Image 4

      IRM-1

      Collector’s Edition

      Metallic Finish

      Extra Brush Head In Box

      Premium Tavel Case*

      Premium Unboxing Experience

      waterproof brush handle

      waterproof brush handle

      4 Intensity levels5 Cleaning Modes

      4 Intensity levels5 Cleaning Modes

      built-in timer

      built-in timer

      Info Box Image 1

      smart fade bristles

      Take out the guesswork! When the blue bristles fade after 90 days, it means it’s time for a new brush head.

      as seen on:

      Seen Image 1 Seen Image 2 Seen Image 3 Seen Image 4

      BLP-1

      Collector’s Edition

      Textured Finish

      Extra Brush Head In Box

      Travel Case

      Premium Unboxing Experience

      BLP-1

      Gold Edition

      Textured Finish

      Standard Unboxing

      LCD Touchscreen

      LCD Touchscreen

      built-in pressure sensor

      built-in pressure sensor

      waterproof brush handle

      waterproof brush handle

      90-day brush head reminder

      90-day brush head reminder

      Info Box Image 1

      Interactive lCD touchscreen

      Adjust intensity levels + modes, view brush history, and get brush head refill reminders—no app required!

      Info Box Image 2

      pressure light sensor

      Vibrations pause when too much pressure is applied in order to protect your gums & enamel.

      Info Box Image 3

      smart fade bristles

      Take out the guesswork! When the blue bristles fade after 90 days, it means it’s time for a new brush head.

      Info Box Image 4

      brush head reminders

      Better brush habits incoming! Refresh your BLP-1 brush head with just a scan of our built-in QR code.

      as seen on:

      Seen Image 1 Seen Image 2 Seen Image 3 Seen Image 4
    • choose your hero
    • choose your version
    • choose your plan
    • Review
    • 3 choose your plan

    Select Your Plan

    Hero Kit + Subscription $69.99 $109.99
    • Save big on your Hero Kit
    • Brush Head Subscription $8 per refill Save 20% when you subscribe. Ships every 1, 2, or 3 months. Pause or cancel anytime. One-time activation fee included in bundle price.
    • Custom delivery schedule (Every 1-3 months)
    • Unlocks lifetime warranty on handle + charging base
    • Money-back guarantee
    Delivery Schedule
    Hero Kit Only $109.99

    Select Your Plan

    Hero Kit + Subscription $49.99 $69.99
    • Save big on your Hero Kit
    • Brush Head Subscription $8 per refill Save 20% when you subscribe. Ships every 1, 2, or 3 months. Pause or cancel anytime. One-time activation fee included in bundle price.
    • Custom delivery schedule (Every 1-3 months)
    • Unlocks lifetime warranty on handle + charging base
    • Money-back guarantee
    Delivery Schedule
    Hero Kit Only $69.99

    Select Your Plan

    Hero Kit + Subscription $69.99 $89.99
    • Save big on your Hero Kit
    • Brush Head Subscription $8 per refill Save 20% when you subscribe. Ships every 1, 2, or 3 months. Pause or cancel anytime. One-time activation fee included in bundle price.
    • Custom delivery schedule (Every 1-3 months)
    • Unlocks lifetime warranty on handle + charging base
    • Money-back guarantee
    Delivery Schedule
    Hero Kit Only $89.99

    Select Your Plan

    Hero Kit + Subscription $99.99 $129.99
    • Save big on your Hero Kit
    • Brush Head Subscription $8 per refill Save 20% when you subscribe. Ships every 1, 2, or 3 months. Pause or cancel anytime. One-time activation fee included in bundle price.
    • Custom delivery schedule (Every 1-3 months)
    • Unlocks lifetime warranty on handle + charging base
    • Money-back guarantee
    Delivery Schedule
    Hero Kit Only $129.99

    Select Your Plan

    Hero Kit + Subscription $69.99 $99.99
    • Save big on your Hero Kit
    • Brush Head Subscription $8 per refill Save 20% when you subscribe. Ships every 1, 2, or 3 months. Pause or cancel anytime. One-time activation fee included in bundle price.
    • Custom delivery schedule (Every 1-3 months)
    • Unlocks lifetime warranty on handle + charging base
    • Money-back guarantee
    Delivery Schedule
    Hero Kit Only $99.99
    • choose your hero
    • choose your version
    • choose your plan
    • Review
    • 4 Review

    Cart Summary

    Collector's Edition SPM-1 Rechargeable Sonic Toothbrush
    Collector's Edition SPM-1 Rechargeable Sonic Toothbrush $65.25 $109.99
    Subscription Activation Fee $4.74
    Shipping FREE

    Total $69.99
    Collector's Edition SPM-1 Rechargeable Sonic Toothbrush $109.99 $129.99
    Shipping FREE

    Total $109.99

    Your Subscription

    Collector's Edition SPM-1 Rechargeable Sonic Toothbrush

    hassle-free scheduling

    Customized to ship every 1-3 months. Pause, update, or cancel anytime using your account login. No contracts, no customer service agents, no wait times—it’s that easy.


    brush head refill $8.00 $10.00
    Shipping FREE

    recurring total $8.00/shipment $10.00
    Standard Edition SPM-1 Rechargeable Sonic Toothbrush
    Standard Edition SPM-1 Rechargeable Sonic Toothbrush $44.86 $69.99
    Subscription Activation Fee $5.13
    Shipping FREE

    Total $49.99
    Standard Edition SPM-1 Rechargeable Sonic Toothbrush $69.99 $89.99
    Shipping FREE

    Total $69.99

    Your Subscription

    Standard Edition SPM-1 Rechargeable Sonic Toothbrush

    hassle-free scheduling

    Customized to ship every 1-3 months. Pause, update, or cancel anytime using your account login. No contracts, no customer service agents, no wait times—it’s that easy.


    brush head refill $8.00 $10.00
    Shipping FREE

    recurring total $8.00/shipment $10.00
    IRM-1 Rechargeable Sonic Toothbrush
    IRM-1 Rechargeable Sonic Toothbrush $64.28 $89.99
    Subscription Activation Fee $5.71
    Shipping FREE

    Total $69.99
    IRM-1 Rechargeable Sonic Toothbrush $89.99 $129.99
    Shipping FREE

    Total $89.99

    Your Subscription

    IRM-1 Rechargeable Sonic Toothbrush

    hassle-free scheduling

    Customized to ship every 1-3 months. Pause, update, or cancel anytime using your account login. No contracts, no customer service agents, no wait times—it’s that easy.


    brush head refill $8.00 $10.00
    Shipping FREE

    recurring total $8.00/shipment $10.00
    BLP-1 Rechargeable Sonic Toothbrush
    BLP-1 Rechargeable Sonic Toothbrush $94.19 $129.99
    Subscription Activation Fee $5.8
    Shipping FREE

    Total $99.99
    BLP-1 Rechargeable Sonic Toothbrush $129.99 $149.99
    Shipping FREE

    Total $129.99

    Your Subscription

    BLP-1 Rechargeable Sonic Toothbrush

    hassle-free scheduling

    Customized to ship every 1-3 months. Pause, update, or cancel anytime using your account login. No contracts, no customer service agents, no wait times—it’s that easy.


    brush head refill $8.00 $10.00
    Shipping FREE

    recurring total $8.00/shipment $10.00
    BLP-1 Gold Edition Rechargeable Sonic Toothbrush
    BLP-1 Gold Edition Rechargeable Sonic Toothbrush $64.80 $99.99
    Subscription Activation Fee $5.19
    Shipping FREE

    Total $69.99
    BLP-1 Gold Edition Rechargeable Sonic Toothbrush $99.99 $109.99
    Shipping FREE

    Total $99.99

    Your Subscription

    BLP-1 Gold Edition Rechargeable Sonic Toothbrush

    hassle-free scheduling

    Customized to ship every 1-3 months. Pause, update, or cancel anytime using your account login. No contracts, no customer service agents, no wait times—it’s that easy.


    brush head refill $8.00 $10.00
    Shipping FREE

    recurring total $8.00/shipment $10.00